What is Competitive Advantage: Basics

What is Competitive Advantage: Basics competitive advantage A focused niche competitive advantage strategy means offering a product custom-tailored to a certain use or group of people When you have a competitive advantage A company with differential competitive advantage offers products that are both unique and superior in quality A company with a differential competitive

competitive advantage A company can effectively gain a competitive advantage in one of two ways; by reducing its own costs and by adding more value to its products or

competitive advantage A competitive advantage is what sets an organization apart from its competitors, allowing it to generate greater sales or margins and retain 4 Key criteria to build a sustainable competitive advantage · Valuable: A competitive advantage should offer your customers tangible benefits and real value