What is Attribution Define Attribution

Attribution Attribution is a term used in advertising and marketing to refer to the process of linking an advertising or marketing tactic to a

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale Rather than testing major sales channels, multi-touch

attribution Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey

attribution Attribution Defined Attribution is the analytical practice of determining which marketing tactics such as channels and messages, are contributing to business